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A solid and elegant history

Harmony and teamwork that create life synergies

MaxDivani is like its sofas.

It has a solid body, built on its 60 year experience, a flexible soul that allows it to move gracefully between tradition and innovation, and a smart suit made of tightly woven precision and design.

Our history began over half a century ago in Altamura, a place that, thanks to its workers’ passion and toil, has been recognised as being the upholstered furniture district of Murgia.

It was here in 1956 that the founder, Rocco Ferri, began MaxDivani, a company that affirmed itself immediately for its higher quality handcrafted sofas.

The company has grown alongside its production output over the years. The tenacity and vision that the founder, Rocco, has been able to instil in future family generations of Ferri and collaborators, has taken MaxDivani from being successful in Italian living rooms, to an international level.

The excellence it has reached was the result of a tight in-house team, who work enthusiastically, as well as a network of carefully selected Italian collaborators who bear our same original values.

Designers, planners, craftsmen, wood and metalworkers, architects and interior decorators form the precious puzzle, which will become the centrepiece of your living room.

Sharing and making luxury craftsmanship, design, and originality of Made in Italy sofas accessible, without cutting corners on comfort and quality are the challenges that the market has entrusted us with. Our mission is to improve the quality of life of everyone we’ve chosen.


MaxDivani still has lots to tell, so we invite you to make yourself comfortable - after all, it’s what we do best!